How to Take Your Email Marketing to the Next Level

Leads are rarely ready to buy on the first contact with your business. The buying cycles vary across industries, services and products and that's the reason lead nurturing is such important element of your digital ecosystem. Lead nurturing can be easily achieved through email marketing that has proven to be the most efficient method. To ensure that your email marketing program is effective be sure that your business is using automated processes to the fullest extent. Applying best practices in email can elevate your strategy, and provide a tangible ROI to your company. Segmenting leads, regardless of whether you are using Constant Contact Hubspot Pardot and other email platforms is an essential part of building relationships. You must keep your customers in their mind and make them to remember you by contacting them repeatedly. Segmenting your lists of emails can allow you to send personalized messages that are specific to the personas you target. Segmented campaigns have seen a 765% increase in revenues. When you segment your campaigns, you'll be able to attain high levels of personalization. How 5 How 3

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